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A strategy tool for founding teams

Strategy is a set of bets. Most teams never settle them.

Fulmen holds your hypotheses as falsifiable bets, gates every status change behind evidence, and fires the decisions you committed to in advance.

EARLY ACCESS. SINGLE WORKSPACE. SOURCES IN PREVIEW.
Scroll — the record assembles ↓
Bets
Every belief gets a claim and a kill condition.

Declarative, present tense, falsifiable. You write what would prove it wrong before you start looking.

Evidence
No status change without receipts.

Each settled bet is a stone. The stamp is refused without evidence.

Tripwires
Write the decision before the evidence arrives.

If these bets validate by this date, the decision fires. Nobody relitigates the call.

The record stands
What stands was earned.
What fell is remembered.
STRATEGY DOCS ROT
Written once in January, contradicted by March, opened again in October.
NOBODY REMEMBERS WHAT WE BELIEVED
The assumption that justified the roadmap is gone from the record.
DECISIONS GET MADE ON VIBES
Whoever is most confident on Thursday wins the quarter.
01 · Bets

Every belief gets a claim and a kill condition.

A bet is declarative, present tense, and falsifiable. You write what would prove it — and what would prove it wrong — before you start looking.

You cannot change a bet's status without writing down why. The stamp is refused without evidence.
⧗ TESTING
Support leads sign up without a demo call.
VALIDATES IF
≥3 self-serve checkouts before the Jul 29 readout.
INVALIDATES IF
Every close needs a founder call.
REVENUE · MK · 18 DAYS OLD · EVIDENCE ×4 · READOUT IN 6 DAYS
JUL 20 11:04 · METRIC · SYS
2 self-serve checkouts recorded. Need 3 by Jul 29.
02 · Tripwires

Write the decision before the evidence arrives.

A tripwire is an if→then you commit to in advance: if these bets validate by this date, then the decision fires — so nobody relitigates the call in the meeting where the evidence lands.

Warm intros convert at ≥40%✓ VALIDATED
Two lookalike customers validate the ICP✓ VALIDATED
⚡ ARMEDHire the first marketerFIRES WHEN 2/2 VALIDATE
03 · The Path

Watch confidence compound toward the goal.

Bets sit on a time axis. Tripwires become gates. You can see, today, what has to be true by when — and what the case looks like if it is.

JULAUGSEP
TODAY
⚡ GATE · AUG 11 — HIRE FIRST MARKETER
REVENUE
sign up without a demo call
CHANNELS
Warm intros convert ≥40%
BUYERS
Two lookalike customers validate the ICP
REVENUE
Teams expand past 20 seats unpromptedPLANNED
0%
CONFIDENCE TODAY
0%
IF THE GATE FIRES
0%
GOAL: RAISE-READY BY OCT 01
04 · The Graveyard

Killing a bet is the point.

Dead bets get a permanent shelf, with what they cost and who called it. An empty graveyard is the warning sign.

0 BETS KILLED THIS MONTH — ARE YOU TESTING ANYTHING?
† HIC IACET
Founders will migrate off Notion for this alone
LIVED 34 DAYS · KILLED JUL 03
EVIDENCE ×6 · KILLED BY: AS
† HIC IACET
IT admins are the economic buyer
LIVED 45 DAYS · KILLED JUN 02
EVIDENCE ×8 · KILLED BY: JT
The storm

Your week is a stormcloud of talk.

Calls, threads, and notes — full of signal, attributed to no one, attached to nothing. Fulmen strikes it into hypotheses you can hold someone to.

Zoom · Pricing call, 47 min
Slack · #gtm, 212 msgs
Granola · 6 call notes
Attio · 3 deals moved
Notion · "Strategy v4 FINAL-final"
Gmail · Investor thread
Linear · 14 shipped
Zoom · Board prep, 31 min
UNREAD · UNOWNED · UNATTACHED
SWEEP
HYPOTHESIS⧗ TESTING
Ops leads are the real buyer, not IT.
FROM: ZOOM · PRICING CALL · OWNER: AS · EVIDENCE ×2
HYPOTHESIS⧗ TESTING
$99/mo clears without a discount ask.
FROM: ATTIO · HARBORLINE DEAL · OWNER: MK · EVIDENCE ×1
HYPOTHESIS✓ VALIDATED
Onboarding stalls at the invite step.
FROM: SLACK #GTM + LINEAR · OWNER: JT · EVIDENCE ×5
CLAIMED · OWNED · ON THE RECORD
CONNECTS: ZOOM · SLACK · GRANOLA · ATTIO · NOTION · GMAIL · LINEAR · CSV
05 · Sources & Sweep

The evidence already exists. It's buried in your meetings.

Connect the places your work already lives — meeting notes, your CRM, the docs. One click sweeps every synced source and drafts evidence against the bets it touches, quoted and linked back to the call it came from. Finding out where you stand stops being an afternoon of archaeology.

Sources propose. People apply. Nothing writes to the graph without a human on it.
GRANOLAATTIONOTIONCSVSYNCED 9:41 AM
ATTIO · DEAL — HARBORLINE → CLOSED-WONDRAFTED BY SWEEP
“Closed at $99/mo, ops-lead buyer — same segment as Coastline.”
→ EVIDENCE FOR: Two lookalike customers validate the ICP
ONE CLICK. TRY IT.

What would prove you wrong?

Put it in writing. Then go find out.

EARLY ACCESS. SINGLE WORKSPACE. SOURCES IN PREVIEW.
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